Lincoln

Williams Ford Lincoln

1538 North Elmira Street
Directions Sayre, PA 18810

  • Sales: (877) 801-1965
  • Service: (877) 806-3703
  • Parts: (888) 460-3067

Women Drive Recent Lincoln Sales Growth

Last week, Lincoln issued a press release announcing that women drivers are increasing the demand for its newest vehicles, particularly in the luxury segment. According to recent HIS Automotive registration data, Lincoln registrations among women have increased more than 40 percent.

In the past 10 years, women buyers grew at more than 11 times the rate of the Lincoln brand, twice the rate of the overall luxury statement. The growth is credited to an increase in women's buying strength in the luxury market, which correlates with increased earning power.

A New York Times article recently declared that women were responsible for 85 percent of luxury product sales last year.

“It’s no surprise that as women reap the rewards of their success, they have increasing influence in shaping the luxury market landscape," said Sheryl Connelly, Ford Motor Company global consumer trends and futuring manager.

Based on recent IHS data, Lincolns success with women buyers can be partly attributed to the 2016 Lincoln MKX, with registrations increasing 48 percent.

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