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Williams Ford Lincoln

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Lincoln Visits Iceland for New Continental Ad Campaign

In order to showcase the timeless elegance of its all-new flagship vehicle, the Lincoln Motor Company traveled to Iceland to film a few ad spots for the 2017 Lincoln Continental. The "That's Continental" campaign, starring Matthew McConaughey, was shot on a glacial plain about 160 miles from Reykjavík. The black sand and shallow water, offset by the stark and stunning horizon, provided a dazzling backdrop for the commercials.

“It’s fresh, contemporary and very visual,” says John Emmert, group marketing manager, The Lincoln Motor Company. “While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way. A car as iconic as Continental could only be shot in a unique locale – one not familiar to viewers.”

The ads were directed by acclaimed cinematographer Wally Pfister, whose work on the film Inception earned him an Academy Award in 2011. One spot, entitled "Crafted" shows McConaughey enjoying the amenities of the Continentals rear seat, including a "chauffeur switch," which allows the rear seat passenger to move the passenger seat forward for extra legroom. Check it out, here:

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